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5 Steps to Social Media for Fire, Police and First Responders |
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By Chris Burdge
 What are the 5 most used "new" media options for public information officers with police, fire and first responder departments and when is using social media appropriate?
Micro-blogging
Micro blogging makes perfect sense in an emergency when the message needs to be short and no interpretation or further details are required.
"4 alarm fire at 1786 Main Street. Re-route traffic."
Twitter is all about the micro blast the text equivalent of a sound bite. The other use of twitter is to counteract the rumours and misinformation that the general public can fall prey to. The standard best practice is still to have a single point of contact trained in media relations to understand that every word matters and can be used later as either a positive or negative record of the handling of the event. Twitter has found its place in the crisis communication continuum.
Broadcast Text Messaging
The context for these broadcast text messaging are communications tools for messages that are pushed directly those who already belong to a group. Communicating via text |
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